People spend lots of their time using digital devices, and the trend of using mobile applications is rapidly continuing its growth. The convenience of such model lies in the fact that your smartphone is always under your hand whenever you are. Thus, users have quick access to many of the sources that they need – social networks and media, streaming services, games etc. And the goal of all these resources is exactly to help people cope with the level of stress in their daily lives.
So the app marketplace has its two giants – the Google and Apple duopoly with their Google Play and App Store mobile application stores. Next comes the Amazon AppStore, with a big gap in a number of apps, that provides its customers with Android apps. Each of these app stores has its own advantages. We gonna tell you why it is important to have your app on different platforms.
App Store generates the biggest revenue, while Google Play provides the greatest reach. And Amazon AppStore serves as an alternative for Android developers to define how much profit it’ll able to generate for the apps. For that reason, the smart strategy for app developers will be realizing their mobile apps on multiple platforms so they could let the world know about the application they created and also it’ll build the trust around the brand.
A few words about trust. One of the most important things a mobile app gives to your consumers is communication with your brand. Through that regular interaction with your target market, you’re fostering trust. The more your audience will trust you, the more likely they’ll be following your latest news and updates. With having an app, you will be able to demonstrate to users why they should trust you by showing what your brand stands for. That’s why so many businesses across all the major sectors are developing strategies for mobile apps.
